Li haidong, Li Haidong Singapore

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China is a huge market for foreign businesses in this day and age. Many are now operating successful campaigns and attracting many new Chinese consumers through their digital efforts. With a huge population of 1.3 billion combined with a growing middle class of consumers seeking to spend money on quality products many brands are seeing great potential and results. The key to success in China is digital, the digital revolution in China has been unprecedented, over 60% of the population now have access to the internet with the traditional brick and mortar shop being sidelined in favour of e-commerce and online business. In terms of putting together a comprehensive digital campaign social media in China is the key. Social media platforms are so integral that without a presence here you are virtually unknown in the new, digitally orientated modern China we now find. Here are 5 strategies to help you grow your business in China on social media. 1)     Be present on a number of